Martin Affolter, CEO and Owner
It goes without saying that the highest priority of manufacturers is to accelerate their product development. Manufacturing companies are breaking free from the constraints of traditional manufacturing and are embracing unrestrained digital manufacturing to differentiate their businesses on the dimensions of quality, speed, and customisation. As a result, 3D printing—a revolutionary technology that allows anyone to create physical objects from digital designs—is on the rise. From prototyping, production to proof of concept models, 3D printing applications are turning unrealisable complex designs into reality with minimal wastage and short turnaround time. However, some companies often struggle to implement and maximise the potential of 3D technology successfully.
Enter SGSolution AG. A pioneer in the field of 3D printing, SG Solution is changing the industry narrative by bringing in its decade-old experience and expertise to offer its customer a unique key-turn solution in the field of additive manufacturing and 3D scanning from leading manufacturers. SGSolution empowers its customers with HP Multi Jet Fusion 3D Printing Technology—the most widely used 3D printing technology in the industrial environment. SGSolution’s uniqueness stems from its rich production background in CNC and the in-depth knowledge that the team holds pertaining to the challenges in the production environment. “We know what is necessary to implement 3D printing/additive manufacturing in the production landscape. We invest a lot of time to educate our customers to implement 3D technology successfully. In doing so, we leverage fast and reliable technologies like HP 3D Printing and larger material variety,” says Martin Affolter, CEO & Owner, SGSolution AG.
With the main focus on re-selling HP 3D printing technology, SGSolution provides customers with consultative technology at competitive prices as compared to traditional production methods. The SGSolution’s team of experts educates the customers for understanding and recognising the advantages they can generate on using HP 3D Printing or 3D printing in general. While some of the companies are still sceptical about 3D Printing and continue utilising traditional methods, SGSolution’s consulting services involves winning over their trust by presenting printing benchmarks, a TCO calculation and success stories about similar applications.
We invest a lot of time to educate our customers to implement the 3D technology successfully
However, in doing so, the company believes that injection moulding and CNC will also exist in the future; 3D printing is a complementary technology to CNC/MIM/Injection moulding, but with the advantages of digital printing, like freedom of design, faster time to part, personalization, etc.
SGSolution is the only Swiss representative of the revolutionary HP Multi Jet Fusion 3D Printing Technology. The company takes immense pride in being the first reseller who had insight into HP’s R&D in Barcelona, where the technology was invented. “We were a part of the story since day one. For this reason, we have a trustful, open and friendly collaboration with HP, which is fundamental to creating something big. Despite being a tech giant, HP has been highly flexible and open to listen and learn. Our 12 years of 3D experience along with our technology- and market knowledge has been beneficial for HP. On the other hand, HP has the power/resources to push the boundaries and bring the 3D technology into production, which is a big benefit for us,” adds Affolter.
To elaborate on SGSolution’s consultative approach, Affolter cites an instance where the company engaged with a Swiss dental aligner manufacturer nivellmedical AG for enhancing precision and quality in the dental alignment process. SGSolution replaced the client’s existing printing technology with HP Multi Jet Fusion 3D Printing technology. As a result, SGSolution significantly increased the printing capacity for nivellmedical AG and simultaneously decreased the costs per parts.
Apart from HP, SGSolution is also looking forward to developing a long-term partnership with Siemens. According to Affolter, Siemens’ NX CAD/CAM solution and Siemens CNC control are easy to implement when it comes to the enterprise-scale production process. Added to that, the Siemens NX AM module facilitates seamless linking of the existing installed base (traditional/CNC) with HP technology. SGSolution also has expertise in enabling error-free additional machining processes in certain parts of a task through HP Metal Jet technology.
Currently, SGSolution is assessing the existing market opportunities, while promoting HP Metal Jet Technology successfully by 2021 SGSolution has also signed a partnership with Josef Binkert AG, one of the leading CNC machine suppliers in Switzerland to offer customers a unique value proposition. “We are looking forward to offering HP Metal Jet, CNC and automation as turn-key solutions, combined with Siemens software/control in the near future, with an aim to facilitate accelerated moulding procedures and heightened profitability. With this unique ecosystem/partnership we have a “one face to the customer approach” and are able to provide the customer with very powerful solutions placed in a nice environment close in greater Zurich,” concludes Affolter.