How To Impact Business Outcomes Through Digitalization
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How To Impact Business Outcomes Through Digitalization

By Kaveh Pourteymour, CIO, Neptune Energy Group

Kaveh Pourteymour, CIO, Neptune Energy Group

The goal of digitalization at Neptune is simple: it’s how, through technology and digitization, you can enable an E&P organization to be safer and more responsible, ensure that production efficiency and growth is optimized and fast-track the efficient discovery of new hydrocarbons. 

By applying technology smartly, you can maximize efficiencies. And being efficient means you can reduce waste in every area of your business.

Our aim is to reduce the cycle of our projects and deliver assets more efficiently, ensuring that our people collaborate while continuing to retain and attract the best talent in the industry. Through technology, we’re making sure they’re engaged, productive, and have the best access to information and knowledge.

"Impacting business outcomes and ensuring that they’re enabled through technology and digitalization - that is the most important element of all"

That’s really the remit of Digitalization. It’s about enabling business outcomes - it’s not about technology. Technology delivery is the easy part; impacting business outcomes and ensuring that they’re enabled through technology and digitalization - that is the most important element of all.

It’s about business transformation enabled through technology.

Integrating Disruption

Far too much emphasis is put on riding the next wave of technological development, and often it becomes an isolated thing in E&P organizations - a geeky preoccupation with the means rather than the end.

Relative to other industries the upstream as a whole has been slow in the uptake of technology and being a conservative industry, we haven’t traditionally looked at technology to change ways of working. 

It’s only in recent years where we’ve had market pressures on this industry - increasing regulation; disruptive industries within the energy sector - that E&P industries have had to turn to technology and digitization to start reinventing themselves and looking at how to do things differently. 

I’ve been in the technology industry for 30 years now, and it’s only in the last five years that we’ve seen the technology curve rising at a good pace in our sector. We talked about Artificial Intelligence (AI) 30 years ago, but it was just concepts. Now Machine Learning and AI have got to a stage where you can start applying them to solve enduring business problems. 

My philosophy is to look at technologies holistically - you identify the outcomes you’re looking for and then put various solutions together to achieve those outcomes. 

Start with the end in mind: if you want to improve the reliability of your assets and make sure production is optimized, how do you make sure you can predict equipment failures, incidents, and downtime before they happen?

How can you be sure to schedule your maintenance at the right periods to maximize uptime?

How do you optimize the performance of your drilling by recognizing the right patterns and anomalies that may exist, so the machine continuously learns?

People can now communicate with their assets. With the advancements in Augmented Reality (AR) solutions it’s not a theory anymore - now you can be offshore with your AR goggles, supplying a huge amount of information about your equipment and diagnosing problems quicker.

Augmenting Intelligence

This technology is not just making equipment and assets more intelligent - it’s making people more intelligent too. 

People talk a lot about AI and machine learning taking people’s jobs - for me, there is a more significant element of AI which is augmented intelligence, as opposed to artificial intelligence - you are actually enhancing human intelligence. 

If a machine tells you that some equipment requires maintenance at a particular time, that’s a piece of intelligence, the maintenance engineer and operations manager can use to decide how to react.

Through these technologies, you’re removing some of the labor-intensive, manual tasks and freeing your people to focus on the more creative, qualitative, problem-solving tasks that really require human intervention. This is where true value can be added. You want your people to continuously improve your operations, your ways of working, to be a future-proof organization. 

It’s about capturing the right information to enable you to systematically improve your operations and business. And that requires human intelligence, fundamentally. It’s not about technology replacing jobs.

Weekly Brief

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